AdWords Management Service
We use proven keyword research tools and your existing server logs to identify the most popularly searched keywords used on the Internet by your potential customers:
The more obvious keywords are always expensive to target as there are many more competitors. We make the most of your advertising budget by also targeting many less obvious phrases rather than just bidding on the competitive and expensive keywords alone.
Our ROI tracking system enables us to drop poor performing keywords, spend more on the best performers and include any new ones which might arise.
2. Once keywords have been researched we will organise your campaign, test your ads so that they’re continually improving and get those ads shown only to the very best buying prospects.
It is important that adverts are well written and composed, even better if a special offer can be promoted. Pay per click adverts are not any different to adverts used in the offline world - they require as much thought to encourage customers to visit your web site. We conduct split A/B testing of different ads so they are continually refined to yield the best quality click-thrus as underperforming ads are dropped. We may also deploy “dynamic” keyword insertion so your ad is worded to match the search term entered. This can sometimes increase effectiveness and click-thru rates.
3. We will set up a number of Categories for your AdWords campaign and make decisions on the level of Syndication (where else your ads appear), Region (you will not pay for clicks in Asia if your market is UK only) and Match type (which combination of keywords trigger your ad – a broad match, phrase match or exact match).
These decisions are crucial to ensure your ad is shown to the right audience at the right time and will increase your ROI. The use of “negative” keywords will ensure your ads are not displayed for untargeted or generic searches and attracting click-thrus from poor prospects or dropped by Google because the CTR is below their minimum.
4. We provide you with monthly reports.
These reports provide a full breakdown of the individual adverts, keywords used and their cost as a proportion of your monthly budget. You will be able to see what people are searching for most frequently, which adverts are more popular and which make people buy from your web site either directly or at a later date.