Managed Pay Per Click Advertising Services

Our professionally managed pay per click advertising services will get your website found online & increase sales.


No Contracts - FREE Site Audit - FREE Competitor Analyses - FREE Quote - Increased ROI


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Managing a successful paid search campaign has now become a time consuming and complex task. Many companies that set-up and run their own pay per click campaigns fail to see a return on their investment.

If you want to maximise your online advertising budget and minimise your cost per acquisition, you need a solid understanding of how pay per click advertising services work and how to best manage your AdWords account. But where do you even start? Pay per click advertising services such as Google AdWords can be incredibly intimidating for beginners – there's a lot to learn and the industry is changing all the time. Google AdWords is the most popular PPC platform, but can also be the most complicated for marketers to manage. In 2013 alone, Google made over a thousand changes to AdWords. It's almost impossible to keep up. Using advanced strategies and sophisticated pay per click management tools we help leading companies raise their profile on the web and drive increased return on investment by reducing cost per acquisition. A Paid Search Campaign can be run in parallel with the search engine optimisation program or separately.

 

WIDE-i Communication's managed pay per click advertising services can set-up and manage a paid search campaign to target any Country or Region for any sized budget.

Request your FREE, no obligation pay per click advertising appraisal - We'll assess your market, budget and your main competitors to provide some bid and traffic estimates.
What is Pay Per Click?

Managed Pay Per Click Advertising Services

Managed Pay Per Click Advertising Services Explained

Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear along with the natural, non-paid 'organic' search results.

 

These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results. There’s also something called quality score that can impact your ranking.

 

If someone clicks on your PPC listing, they arrive at your website, and you are charged the amount you bid. So, if you bid £0.50p per click on ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you £50.00. However it gets more complicated. Google uses a number of criteria to determine how it ranks your Ad and how much a click will cost in addition to the maximum cost per click you're prepared to pay.

 

Quality score is a combination of factors including:-

 

Click through rate (CTR) - the number of time times your Ad is displayed divided by the number of actual clicks.

The relevance of the Ad to the search query that triggered the Ad impression.

The relevance of the landing page that the Ad click takes the visitor to.

 

A properly structured and optimised campaign will ensure high click through rates and highly targeted Ads and landing pages which in turn reduce the overall cost per click that you pay. In this way it is possible to have your Ads ranking above your competitors Ads while paying less for each click. This makes Google AdWords a very level playing field as even small companies can compete with larger budgets by having a clearly targeted and optimised search campaign.

 

Making Managed Pay Per Click Advertising Work...

Pay Per Click Management

Companies that set up their own PPC (pay-per-click) marketing campaigns often make many mistakes: 

Firstly, they don't have enough phrases. By bidding only for the generic phrases, their average cost per click (CPC) is too high, their click-thru rate (CTR) is too low and there is little or no return on investment (ROI) because of badly targeted traffic which fails to convert into business. 

Often titles and descriptions are inaccurate, misleading or just ineffective and the Ads are displayed in the wrong place at the wrong time leading to high "bounce" rates.

Once the novelty of checking and adjusting bids wears off, the bids get forgotten, and as a result they end up either losing position or paying too much.

We can set-up your campaign(s) and mange the entire monitoring, billing and bidding procedure for you.

Return on Investment

The pay per click management provided by WIDE i draws on expertise and the tools developed for our search engine optimisation program to maximise the online performance of your company. This strategy holds good whether your objective is to drive sales of a particular product or gain qualified business leads.
Managed Pay per Click Advertising

 

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CTR (Click Through Rate)

Click Through Rate

Explanation

CTR tells you how often your ads are being clicked. It's calculated by dividing the number of clicks by the number of impressions. High CTRs indicate effective keyword targeting and compelling, relevant text ads.

CPC (Cost Per Click)

Cost Per Click

Explanation

Your exact cost per click is determined by a combination of your competition and quality score. Your average CPC will decrease as you improve your quality score and find more relevant long-tail keywords that have less competition.

Cost

Pay Per Click Cost

Explanation

Cost is the total amount of money spent on paid search and varies according to your budget. Track how much money you are spendingover time and compare it to the value you are receiving from PPC.

CPA (Cost Per Acquisition)

Cost Per Acquisition

Explanation

CPA is your average cost when a user completes a desirable action. CPA can only be calculated if you are using conversion tracking. Lowering your CPA means that your PPC campaigns will have a higher ROI.