Analytics Overview

Google Analytics

Monitoring the Performance of your Website

Google Analytics

Central to the success fo any online marketing effort is the ability to monitor visitor behaviour. Analytics and Reporting is core to the service that we provide to every client. It provides data that enables us to monitor performance of the optimisation program and communicate results and progress to you. This also allows you to communicate the performance of the project to your colleagues.


Google analytics provide detailed statistics for any time frame. This includes the search engines that referred visitors, the keywords that were used, navigation paths, exit pages – in fact a veritable treasure trove of marketing data. This data allows us to gauge the progress of the online marketing effort by analysing the effectiveness of keywords and identify potential problems. The analytics service provides real time data which clients can view and download in different formats for further analyses or sharing with colleagues.


Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.




Website Analytics

Monitoring Performance

Google analytics provide:


  • 100's of real-time website statistics
  • Comprehensive search engine and search term analysis
  • Integrated search engine ranking and link popularity reports
  • Set up e-mail alerts for traffic spikes
  • Pay-per-click conversion tracking and much more!


Real-Time Website Analytics


  • Real-time reporting is an alternative to using a web log analyzer
  • How many page views and unique visitors your website is receiving by hour, day, week, month, quarter and year
  • How many different people visit your site
  • Where your traffic is coming from: search engine placements, search terms from search engine optimization, links
    from other sites, or other sources
  • What pages are frequented the most


Search Engine Marketing Reporting


  • Track which search engines and keywords drive the most traffic and generate your own search engine marketing
  • Keyword analysis for search engine optimization and search engine placement analysis

Historical Reporting


  • Website statistics about who is visiting your web site, including the browsers they use, which operating systems they run, what countries they are in and what languages they speak
  • What time of day people traffic your web site and when bottlenecks occur




  • See how visitors navigate within your website
  • See how many orders were placed by marketing campaign, search engine placement or other search engine
    marketing techniques
  • Graphical analysis of traffic trends

Other Features


  • E-mail notification when user-defined traffic volume levels are hit
  • Download reports in multiple formats, including Microsoft Word (tm), Microsoft Excel (tm), Adobe PDF, rich text
    format, comma separated values and tab-delimitted format
  • Customize your login screen to show your favorite report or reports
  • Add unlimited sub-accounts to your account to track multiple domains
  • Email reports at any time in any downloadable format

Conversion Tracking Features


  • Search engine marketing campaign tracking
  • Track email or pay-per-click campaigns conversions
  • Track detailed visitor information for each transaction
  • ROI Conversion rate and order analysis
  • Website statistics for user definable events, for example, trials, downloads, etc.
  • And much more!