Monitoring the Performance of your Website
Central to the success fo any online marketing effort is the ability to monitor visitor behaviour. Analytics and Reporting is core to the service that we provide to every client. It provides data that enables us to monitor performance of the optimisation program and communicate results and progress to you. This also allows you to communicate the performance of the project to your colleagues.
Google analytics provide detailed statistics for any time frame. This includes the search engines that referred visitors, the keywords that were used, navigation paths, exit pages – in fact a veritable treasure trove of marketing data. This data allows us to gauge the progress of the online marketing effort by analysing the effectiveness of keywords and identify potential problems. The analytics service provides real time data which clients can view and download in different formats for further analyses or sharing with colleagues.
Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.
- DATA COLLECTION & MANAGEMENT
- DATA CONSOLIDATION
- DATA ANALYTICS & REPORTING
- DATA ACTIVATION
- ROI TRACKING
- CONVERSION TRACKING
- SEARCH ENGINE REFERRALS